Talent Centered Publishing

New ways of distributing content are changing the world. The publishing world at least. Mobile devices which connect you to the world are reaching the hands of more and more people from all walks of life.

Thanks to this connectivity “Every company is (slowly becoming) a media company” – (Tom Foremski).

Influential people, brands and organisations are massively turning to ‘free’ tools to distribute their messages. Free is of course not free and everybody is becoming an advertiser.

In my last blogpost I’ve discussed my ideas about developing the right media mix. To engage with peers it is important to respect their time and understand how engagement and brand activation works.

This blog post will dive a little deeper into identifying the right contextual elements for great story telling.

So last year we’ve been pioneering with, something I will introduce as, Talent Centered Publishing (TCP).

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How do you find the right media mix to tell your story?

[ it will take you approximately 12 minutes to read and of course share this blog post, if your concentration is up to the task that is. ]

There are 1440 minutes in a day.
The average person should spend around 31% of those minutes sleeping.

According to several studies (emarketer 1, emarketer 2), of the remaining 1000 minutes, between 20% to 40% (more than 6 hours hours a day!) is spent in front of screens, gaming, texting, browsing, social media, email.

How are these minutes spent? Introducing CPU!

The (social media) companies and publishers are fighting for the attention span of 180-360 minutes of individual users.

It is important to think about how much time is needed to consume a unit of the used media. (CPU = consumption time per unit)

Screen Shot 2013-12-02 at 15.27.48

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Launched platforms and features #tagthelove

Some of the new released platforms using Tag The Love technologies:

Kakhiel (www.kakhiel.nl)Screen Shot 2013-03-25 at 11.54.43 AM

The platform by the popular dutch humorist is aggregating over 500.000 pageviews a month, reaching over 125k unique visitors.

Boris Veldhuijzen van Zanten (www.boris.to)Screen Shot 2013-03-25 at 12.24.39 PMBoris uses the traffic he generates with his Mobypicture postings to highlight his Indiegogo campaign for Inbox Pro. You can add practically all widgets to your Tag The Love platform.

Axe Apollo campaign (moby.axeapollo.com)
Screen Shot 2013-03-25 at 12.32.22 PM

We’ve already generated 600.000 views with this platform for Axe. Campaign is not finished yet. The dutch weird facts Twitter account is sharing facts about space using our technology and generating traffic for the Axe Space campaign.

The Partysquad (www.helemaalnaardeklote.nl)Screen Shot 2013-03-25 at 12.41.56 PM

The traffic is used to get people to watch the newest video of The Partysquad. (nearing 1.000.000 YouTube views. Next to every posting you find the video. You can also find remixes and iTunes links on the platform. Not so ‘klote’ ey?

Cinemates (www.cinemates.tv)Screen Shot 2013-03-25 at 2.37.42 PM

These guys make awesome CGI short video content. Keep an eye on them.

Work at Mobypicture (workat.mobypicture.com)
Screen Shot 2013-03-25 at 2.55.26 PM

Drinking our own Kool-Aid. We’re using the traffic of our work related posting to communicate about our job vacancies.

Some more platforms:
- Jan Heemskerk (www.janheemskerk.com)
- Deniz Alkac (www.deniz.nu)
- Johan Fretz (www.johanfretz.nl)

New modules and features
There are a couple of new features we’re pretty excited about.

The backchannel, every platform just got one. It shows all the photo sharing services and tweets. (check it out)

Instant, this is a webbased sharing app. You can logon using your Twitter or Moby account and BAM you can post to all social sites and the Tag The Love platform you are visiting. Perfect for engaging your audience on the fly, no setup required, just shoot and share.

New widgets:
We added support for: Kickstarter, Indiegogo, iTunes, Soundcloud, Beatport, YouTube and Vimeo.

And a lot more platforms and other exciting stuff coming up in the coming weeks.

Stay tuned!

Happy 2013

Thanks for a great year!

We had many adventures and want to thank you for letting us help you share yours using Mobypicture.

We’d like to give you some insights into the most memorable moments you’ve shared this year. Sharing these adventures help you capture them and that enables you to relive these precious moments.

Your New Years Card
Our New Years card shows the five most viewed adventures, five most visited places and pictures of your three most mentioned friends.

You can find my card here and I’ll tell you the stories behind the numbers.

Click on the link above and change the username to see your own New Years card!
http://www.mobypicture.com/user/[yourusername]/bestof2012

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Tag The Love – regain control of the social media conversation

“Follow us on Twitter!”, “Like us on Facebook!”, “Follow us on Instagram!”.
The big silo-ed social networks want you to spend as much time on their platforms as possible. They want you to create great content and use the traffic your content is generating to make revenue via advertising.

Is this the best deal your loved and trusted content can get? Should it not be you who should benefit from your friends’ and followers’ attention to fulfill your own dreams? Don’t you want to use the implicit potential of your direct traffic for your own causes?

TagTheLove will give you back control.

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