Explore content around you in augmented reality with the Mobypicture Layer

Press release (http://pressdoc.com/p/0003hl)

Sharing
People all around the world share their adventures using Mobypicture to all their social networks. From their mobile phone they easily upload photos, video and audio to their friends on networks like Twitter, Facebook, Flickr, their blog and numerous other social sites and services.

The Moby Layar lets you explore the content around you in augmented reality. Showing you the latest postings nearest to you. You can view the content on the Map, through the mobile phone’s camera in Augmented Reality view and there is a List view. Clicking the content gives you more info (title, comments etc.) and options; the routing how to get to the spot where the content was recorded and a link to the content on the Mobypicture website, where the user can get more info and leave a comment themselves.

How can businesses benefit from these possibilities?
The Layer was developed by TAB Worldmedia using the Mobypicture API. TAB Worldmedia and Mobypicture commercially offer branded versions of the layar to events and companies, enabling them to filter the content down to specific topics and locations. The Layer proposition is a powerful solution to engage visitors of events and exploration of brand related content, bringing realtime experiences to like minded people instantly. This branded Mobypicture Layer is part of the MobyNow solution, the social media content aggregation platform Mobypicture recently launched as a managed service helping publishers and brands to regain control of the social media conversation. (see RaboNow below)

Mathys van Abbe, founder of Mobypicture, adds: “To see in realtime what your friends are experiencing at a festival or during a sports game in the near vicinity is of course way more powerful than reading it on Twitter.”

Remco Vroom of TAB Worldmedia, the company behind the most succesful Layer sofar, TweepsAround: “With this Moby Layar we enable social media trough augmented reality. We think it is the best social Layer so far.”

Claire Boonstra of Layar adds: “I love it when two great concepts come together to create one even  more amazing experience. This Moby Layar helps to get a better  understanding of your context, plus a richer immersive experience. Two  aspects which make Augmented Reality succesful and attractive”

About Mobypicture
Mobypicture helps users share adventures in real time with friends. In one simple action, all social Web sites are updated with text, audio, photos or video files. Mobypicture helps companies regain control of the realtime online conversation with the recently launched product, MobyNow. Clients use Mobypicture to send mobile digital content which is aggregated, enriched and distributed using APIs of all important social sites and services.

Mobypicture works for international brands like T-Mobile, MTV networks, Rabobank. Over 750 third party developers use the open Mobypicture API to incorporate social sharing to their websites and applications. Mobypicture is a Red Herring Winner, Runner-up for the 2009 Vodafone Mobile Clicks competition and Webby Award Honoree. Mathys van Abbe, the founder, was awarded the Online Media Man of the Year 2009.

About TAB Worldmedia
TAB Worldmedia creates augmented reality experiences for International brands.  With popular augmented reality layers like “TweepsAround, Foursquare and Panoramio” and commercial brands like “Walt Disney, Berliz and National Geographic” in their portfolio, they are among the top full-service mobile augmented reality agencies in the world.

About Layar
Layar is the world’s largest  Augmented Reality platform with over 1000 layers published. Layar is  available on Android and iPhone and comes pre-installed on 1 out of 3  new AR capable smartphones sold worldwide, providing millions of people  with a better understanding of their context and rich immersive  experiences.