Follow the worldcup final and the celebrations in realtime! #ned

Thursday morning 10 am CET I said to our CTO: “Don’t you think it would be nice to still do something with the Worldcup Final and the celebration afterwards and MobyNow?”

Timan replied: “Yeah, let’s do it!”

One tweet got things rolling…

Two days later we’re proudly presenting the MobyNow platform for ‘Onze Jongens‘, the realtime social media coverage platform, to follow the Dutch national players, fans and officials experiencing the final game and festivities.

This is made possible by the quick main sponsor, and two other flexible partners Agis and IAmsterdam. Kudos!

read the press release below:


Especially for the Worldcup final and the celebration ceremony following on tuesday, Mobypicture launched a realtime social media coverage platform, to follow the national players, fans and officials experiencing the game and festivities.

Please check

All Mobypicture and Twitter updates containing the #wk2010 hash tag or the official #ned hashtag are aggregated on this platform.

Together with the platform was launched this morning. Also Agis and IAmsterdam joined forces to make this possible.

Mobypicture geofences the important places where people are watching the matches, like the Amsterdam Arena, FanFest in Eindhoven, the Museumplein (estimated 100.000 fans will watch the game there) and of course Soccer City.

Mobypicture offers the content on the platform, embeddable maps for other sites to use and there is also a special Augmented Reality view, which you can use to view the content around you using Layar.

IAmsterdam teamed up with the platform and will provide realtime content regarding viewing the final in Amsterdam and the celebration ceremony planned on tuesday, giving the supporters and fans all the vital information for attendance.

The platform already aggregated over 70.000 items (Mobypicture postings and Twitter updates) and this grows with an average of 6 per second.

About Mobypicture
Mobypicture helps users share adventures in real time with friends. In one simple action, all social Web sites are updated with text, audio, photos or video files. Mobypicture helps companies regain control of the realtime online conversation with the recently launched product, MobyNow. Clients use Mobypicture to send mobile digital content which is aggregated, enriched and distributed using APIs of all important social sites and services. Mobypicture works for international brands like T-Mobile, MTV networks, Rabobank. Over 750 third party developers use the open Mobypicture API to incorporate social sharing to their websites and applications. Mobypicture is a Red Herring Winner, Runner-up for the 2009 Vodafone Mobile Clicks competition and Webby Award Honoree. Mathys van Abbe, the founder, was awarded the Online Media Man of the Year 2009.

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