Over 575k social media updates were aggregated by Holland MobyNow during the Worldcup final

The Dutch posted the most soccer related social media updates of any participating country in the world.

Thursday morning Mobypicture decided to launched a Holland MobyNow to aggregate all this social media updates for the final of the soccer worldcup on Sunday.

This MobyNow platform aggregated all the social media (twitter, mobypicture, blogposts) complying to one or more of the following contextual drivers:
1. the social media update contained either #ned or #wk2010.
2. the social media update was posted by a person from predefined lists.
3. the social media update was posted from a geographical location within a predefined timeframe, from which we knew people were watching the final. (like the stadium, Soccer City, or the Museumplein in Amsterdam)

The amount of social media updates complying to one or more of these contextual rules at some point during the game exceeded 100 per second. (The rate of tweeting typically averages 750-per-second, according to the San Francisco based startup.)

The infographic give you more insights in the data we aggregated and presented on the Holland MobyNow platform.

Total tweets
577043 + 2163 Mobys

During the game;
1st half: 75044 tweets (27 tw/sec. ( tweets per second)
half time: 25802 tweets (29 tw/sec)
2nd half: 66825 tweets (19 tw/sec)
extended time: 72390 tweets en 40 tw/sec

Peak time was at 20:59 with more than 100 tweets per second.

The first tweet after the goal: