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Launching the first MobyNow Real-Time Web platform

By Mathys van Abbe
April 12, 2010

Today -April 12th- we released our first Real-Time MobyNow platform, called ‘Rabo Sport Now’.

What is MobyNow?

MobyNow is about real-time content around socially engaged groups (music, sports, tv formats, radio, events, niches, brands, people).

We aggregate all types of social media on one dedicated platform, facilitating users (stars, performers, fans, press, organization etc.) to interact, share and discover the adventures instantly.

Basically how does it work?

First of all we aggregate all social media for ALL the cyclists of the RaboTeam. This is nice, because otherwise you have to visit all the different social sites to see what’s going on…
We show videos, pictures and previews inline. We show the content on the map. Users can interact on the platform.

But there’s more
Because Mobypicture is part of the distribution of your adventures we can control the redirection of the moby.to url. And this is where the magic is.
Over thirty professional Rabo cyclists are posting their photo, video and audio advetureson Twitter, Facebook, YouTube, their blogs and other social platforms. Because they are using Mobypicture to post the content on the sites where their friends, family and fans can see what they are up to, we can direct those people to the new RaboSport MobyNow platform.

Try it below!

Go to the tweet (click the image and then the Moby link!:

The Moby link doesn’t direct the user to the normal Mobypicture page anymore, but directly to the contextual platform. Here other related content is linked and the platform itself also adds more context. It’s a win-win situation. Of course the content, comments, views etc. is also updated on your normal Moby account!

Browse the first live real-time platform!

http://now.rabosport.nl

Are you interested in our service for your magazine, tv format, band, sports team, event, blog, website etc. contact us!

Posted in MobyNow, Mobypicture news.

24 Responses

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  1. Roeland Roovers said
    on April 14, 2010

    All connected @ in one screen, impressed!

  2. Funki Design Nederland said
    on May 2, 2010

    The showcase they did @TheNextWeb #tnw is impressive as wel http://now.thenextweb.com/

  3. Michel said
    on June 8, 2010

    Dear Mathys,

    Is it a software license or an open source platform?
    Could you please contact me about the possibility’s of this platform? If there is any pricing or subscription involved, please let me know asap.

  4. ThomasB1 said
    on September 6, 2010

    Hai

  5. Vincent said
    on September 15, 2010

    Hallo,

    zou ik als particulier zelf een MobyNow kunnen aanmaken? Zijn hier eventueel nog kosten aan verbonden?

    Groeten,

    Vincent

  6. Frank Suyker said
    on October 7, 2010

    ben ook geïnteresseerd in MobyNow..
    Lijkt me een gave tool om te implementeren.

  7. Karmoz Willa said
    on December 14, 2010

    Good stuff. Thank you for info.

  8. Pieter Vijgeboom said
    on March 7, 2011

    Ik blijf het een coole tool vinden….. Iss het duur om zoiets te (her) gebruiken voor verschillende events?

  9. Mathys van Abbe said
    on March 10, 2011

    We zijn al in gesprek met jullie :)

  10. Dick said
    on March 27, 2011

    hoi – aardig idee, maar wel vreemd dat alles van mijn Moby-account nu op RaboSport terecht komt. Met #wkbaan klopt de context en wanneer ik een renner zou zijn misschien ook, maar op deze manier niet, b.v.: http://now.rabosport.nl/user/rz74/view/9072969. In feite is mijn Moby account nu door RaboSport gekaapt, want ik vind het wel OK wanneer ik zelf #wkbaan meestuur, maar in andere gevallen wil ik gewoon Moby gebruiken. Dus hoe kom ik er weer vanaf?

  12. Martijn Kleingeerts said
    on May 16, 2011

    Dit zou een perfecte tool zijn om een supporterssite te voorzien. Zou graag meer info krijgen over de mogelijkheden.

  13. Martijn Kleingeerts said
    on May 16, 2011

    Dit zou een perfecte tool zijn om een supporterssite te voorzien. Zou graag meer info krijgen over de mogelijkheden.!

Continuing the Discussion

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    [...] Launching the first MobyNow Real-Time Web platform: Spass für Social Media Marketeers [...]

  2. Moby visits the west coast – Mathys van Abbe linked to this post on May 17, 2010

    [...] Comments Funki Design Nederland on Launching the first MobyNow Real-Time Web platformMathys van Abbe on Mobypicture integrates Facebook’s Social PluginsMaarten on Mobypicture [...]

  3. The Next Next Web – Mathys van Abbe linked to this post on May 18, 2010

    [...] couple of weeks ago we launched MobyNow for the Rabo Cyclists. From Day 1 it generated a lot of [...]

  4. TMF krijgt realtime laag met MobyNow platform linked to this post on June 25, 2010

    [...] van Abbe van Mobypicture heeft dat platform een tijdje terug uitgebreid naar het MobyNow platform. Bij de TMF Awards morgen zal dit platform opnieuw worden ingezet. Op Now.TMFAwards.nl kun je het [...]

  5. Looking for: frontend developer with designer skills | Mobypicture Developers linked to this post on July 14, 2010

    [...] companies regain control of the realtime online conversation with the recently launched product, MobyNow. Clients use Mobypicture to send mobile digital content which is aggregated, enriched and [...]

  6. Service Design door de ogen van een internet start-up - Weblog van Rebelic / Timan Rebel linked to this post on January 11, 2011

    [...] voor het delen van zijn of haar avonturen. Aan de andere kant de zakelijke klanten waarmee wij MobyNow platformen opzetten en daarbij ook de gebruikers die deze MobyNow platformen bezoeken. In de presentatie op [...]

  7. What's It Like To Run A Successful Twitter Image Sharing Service? linked to this post on May 14, 2011

    [...] as uncluttered as possible. Instead of ads, Mathys licenses Mobypicture’s external tools like MobyNow (a real-time sharing platform) to bring in revenue for the [...]

  8. La realidad de la ejecución de una imagen Twitter servicio de uso compartido - Siskatec Siskatec linked to this post on May 14, 2011

    [...] como sea posible. En lugar de anuncios, Mathys licencias externas herramientas de Mobypicture como MobyNow(un tiempo para compartir la plataforma real) para que los ingresos por el [...]

  9. A Look Inside A Successful Twitter Image Sharing Service | Jesaa! linked to this post on May 15, 2011

    [...] and as uncluttered as possible. Instead of ads, Mathys licenses Mobypicture’s external tools like MobyNow (a real-time sharing platform) to bring in revenue for the [...]

  10. Jeremiah Owyang over 'The Social Business Stack for 2011' - Weblog van Timan Rebel / Rebelic linked to this post on May 22, 2011

    [...] platform, ook de acties buiten Facebook worden gevolgd en gebruikt. Daarnaast zijn Mobypicture met MobyNow en Echo met Echo StreamServer bezig met aggregatie platformen, die de nu nog gefragmenteerde Social [...]

  11. Layer of the week: Moby layer – Layar Blog linked to this post on September 14, 2011

    [...] of the Moby layer for Rabobank Tour de France. This branded Mobypicture layer is part of the MobyNow solution, the social media content aggregation platform Mobypicture recently launched as a managed [...]

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