A couple of weeks ago we launched MobyNow for the Rabo Cyclists.
From Day 1 it generated a lot of traffic.

MobyNow is really useful and interesting for what we call socially engaged topics.
People use MobyNow to Share, Discover and Interact.

Last week, together with The Next Web conference we launched the second MobyNow platform and we’ll give you some stats:

During the three day conference we aggregated 10.981 tweets and 1.628 Mobypicture postings, which matched the contextual drivers (use of #tnw, by users from predifined lists, geotagged at the conference).

The popular users were:

Boris – 12.220 views

Esther – 5.997 views

Patrick – 5.728 views

Werner – 4.046 views

maurits – 2.113 views

1. tag/keyword based (#tnw / ‘the next web’ etc.)
2. predefined lists of users (in the TNW case: speakers, organization, editors, press)
3. geo location (everything at the venue during the conference is probably conference related)

So if you’ve signed up and your posting matches one of more of the above, we lead the traffic to the Now Platform.

Below a small interview with Vincent Evers where I explain the way it works.