Interesting find. Recent figures from the telecom regulator Ofcom suggest that the UK online advertising spend has risen dramatically and at the moment is responsible for around a fifth of all the money spent on advertising in the entire world.
These figures show that almost a third more cash has been spent by businesses on online advertising than in 2006.
This is an indication that many businesses are increasingly looking towards the internet for their advertising needs and that there must be a return on their spending otherwise it would not be increasing.
Online advertising has changed over the past couple years with the introduction of mobile broadband and the amount of mobile phones which are able to access the internet too. This accounts for around 134m connections worldwide.
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Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders company?
You have a website.
You send emails.
Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead?
No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
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